SAVE ON YOUR PRINTING AND MAILING EXPENSES

Expenses on printing and mailing promotional materials make up the major part of marketing expenses. Some schools attempt to cut these expenses by substituting brochures by CDs and/or placing special Agents’ pages in the Internet. However, this is not the best solution. Agents can find the necessary information on a CD or in the Internet, but as for the clients, they prefer to have an old-fashioned brochure in their hands before making the final decision. Decisions are often spontaneous and based on the general impression of the school’s reliability and the quality of services offered. Agent’s recommendation is important, however, potential students often need an emotional confirmation that the choice they are making is right. Here the quality of schools’ promotional materials, its advertisement in Agency’s publications etc. is what matters.

We certainly can’t offer a way to optimize expenses for those schools that only produce brochures in English with circulation amounting to about 500 000 copies. In this case one copy out of half a million would certainly cost less than one copy out of 10 000 regardless of the country where the printing is done. The only thing we can offer is making inserts in Russian with a summary for clients and those agents who are not so confident in their English.

It’s quite another matter if we are talking about printing and sending out 500-1000 brochures in Russian. Expenses associated with this project, i.e. the cost of translation, printing and mailing to local agents in Russia, can be lowered considerably. Meanwhile the quality of translation made by a specialist with a good command of English and experience in the field of education travel will be better than that produced by a person who learnt Russian as a foreign language or even by a Russian emigrant who left Russia a long time ago. Even grammatically and semantically correct translations (which is not always the case) into Russian done abroad often seem queer and leave Russian-speaking clients bewildered.

The cost of printing brochures of the same quality as authentic school materials in Russia will be the same, and in some cases cheaper than, for example, in Great Britain; while domestic mailing tariffs will allow considerable savings.

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To have an idea of how much printing and mailing can cost you can consult our Printing price-list and Mailing tariffs.

For more specific requests, please contact us with the details and we will be happy to give you a quotation.