
YOUR
VIRTUAL OFFICE IN RUSSIA
Do you need agents in order
to receive students from Russia? This is a rhetorical question. Of course,
you do.
Do you need more direct Internet bookings from Russia? This is a more
complicated question, because most schools hardly have any students as
a result of direct bookings from Russia at the moment. ……
(read more) 
MORE
RUSSIAN STUDENTS
FROM RUNET
Educational travel as a business
started in Russia approximately 15 years ago, and most of well-established
educational agencies have been operating on local market for 10 to 15 years.
Most of them are located in Moscow, St. Petersburg and major Russian cities
like Rostov-on-Don, Ekaterinburg etc.; they have got their market shares
in these cities and supply the majority of Russian students traveling
abroad. However this market is already in stagnation period and you can
hardly expect any considerable growth in student numbers in the near future
…… (read more) 
FIND
MORE AGENTS IN FORMER USSR COUNTRIES
Most successful schools have a number of
qualified agents in major cities of Russia like Moscow, St.Petersburg
etc. The problem is that there are no specialized educational agencies
in numerous smaller Russian towns in remote parts of the country, especially
in Siberia and in the Far East of Russia.
If you decide to create a network of your representatives all over Russia
it will cost you a fortune – it is almost impossible for a small
or middle-sized language school to invest so heavily in their marketing
activities in one country. However...(read
more)
SAVE
ON YOUR MAILING AND PRINTING EXPENSES
Expenses on printing and mailing promotional materials
make up the major part of marketing expenses. Some schools attempt to
cut these expenses... (read more)
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